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How To Benefit From Real Estate Social Media Marketing

In today’s modern age, companies use social media to promote their brand and products all the time. The world of real estate is no exception. Here is how you can effectively use real estate social media marketing.


Use Real Estate Social Media to Your Advantage

Social media goes hand-in-hand with consumer engagement and helps boost your conversion rate. It has become a platform for brands, both big and small, to further their reach and advance their agenda. Realtors can also take advantage of social media and its seemingly endless stream of users.

If you are new to the game, though, you may find it difficult to navigate the often complicated social media landscape. Yet, you must not let that stop you from using social media for real estate. After all, this connectivity tool is likely a permanent fixture in the online world and will only continue to evolve.

Using the best real estate social media marketing strategy for each type of platform, you can grow your consumer base and convert more customers. Here is a guide to social media for real estate agents.



social media | social media for real estateFacebook currently has 221.6 million users in the United States alone. That number is only expected to grow with each passing year.

Considering how many Americans are on the platform, it almost seems silly for a real estate agent or company to disregard Facebook as a viable marketing option.

Facebook is a common medium for marketing not only in the world of real estate but also in every other industry as well. Everything from food businesses to service companies has a Facebook presence. And the size of your company does not even matter. Facebook does not discriminate, which means all of its business features are available to everyone.

Speaking of business features, the ones on Facebook were practically made for realtors. The social media platform lets you post listing-related content and updates as well as organize reviews. It is also ideal for communicating with a wide audience. Beyond serving as a great method of engagement, Facebook users can also book appointments directly on the page.

Apart from that, Facebook offers advertising capabilities that let you adjust your settings to target a specific demographic. And, thanks to cookies, you can even direct your ads towards people who have displayed an interest in purchasing a home in your location. With around three-quarters of Facebook users on the platform every day, your post is bound to reach someone.



Instagram is a haven for real estate businesses. In fact, a quick search for houses and interior design on Instagram will turn up millions of results. That comes as no surprise for a platform that is heavily reliant on visuals. And nothing says pretty like houses on display.

Much like Facebook, Instagram’s parent company, this social media platform gives you an opportunity to connect with potential customers. It is a great way to engage with users and, perhaps, move them down the sales conversion funnel.

Though the platform initially gained widespread popularity as a photo-sharing app, Instagram soon integrated ephemeral posts in the form of Stories. This feature makes it easy for realtors like yourself to share quick updates on a daily basis. In terms of real estate, the Stories feature is perfect for giving your followers a peek into a property you are selling.

Again, similar to Facebook, Instagram uses ads and gives you an option to display them on a person’s feed, in the Explore page, or in the Stories. These ads are targeted, which means you can choose to show them to people in a certain location, of a certain demographic, or with certain interests.

To use Instagram effectively, though, you must invest in high-quality photos that boast an appealing aesthetic. Instagram users consume content with their eyes and judge pages based on how curated their feed is. Of course, that does not necessarily mean you need the latest cameras and photo-editing tools. There are many beginner-friendly photo-editing apps, and even smartphones can take excellent photos nowadays.



concept | social media for real estateWhile not the first place realtors head to for lead generation, LinkedIn has other benefits. It is a perfect platform if you want to build a network of reputable connections.

It also serves as a digital resume of sorts, allowing you to, quite literally, list down all of your achievements. Furthermore, real estate companies can create business pages where former and current employees can share their experiences.

Since LinkedIn primarily functions as a B2B platform, it is not somewhere you can connect with clients. However, it is still a wise move to invest time in creating a profile or company page on LinkedIn. This way, you can expand your online presence and build your reputation as a credible realtor.



Real estate social media marketing predominantly involves the use of photos. And, similar to Instagram, Pinterest has the photo game down pat.

Realtors can use Pinterest effectively by following a few simple tips. First of all, when creating your photos, go for tall rectangular shots instead of framing them in squares. There are a lot of square pins on the platform, so using rectangles will immediately earn you notice. Furthermore, research has shown that Pinterest users tend to share tall rectangles more than squares.

Secondly, when constructing your pins, make sure to take advantage of rich pins. This adds HTML data to your pins and allows users to gain more information from them than regular pins. It may take some time to master the art of rich pins, but the extra effort will surely be worth it.

Thirdly, it is a good idea to post diverse content. This will prevent your board from appearing too monotonous or boring. Apart from posting pins that feature the properties for sale, consider sharing some related content, such as home improvement, as well. Doing so will capture more interest from users and keep their attention, too.

Pinterest also boasts plenty of real estate boards, so it is a good idea to join the best ones on the platform. This will connect you with more people and allow you to reach a broader audience. Of course, joining is not enough. You must also participate in these boards and add your own content to gain some traction. Pinterest is, after all, a social networking site.



The world is now moving at a faster rate, and with that comes shorter attention spans. Fewer people consume long-form content, which is why YouTube is thriving now more than ever.

This video-sharing and social media hybrid functions as a hub for all types of businesses. It is a great tool for real estate companies that wish to expand their reach as well as potentially make sales. To use YouTube effectively, make sure to create valuable content that resonates with your audience.

Refrain from sticking to just one type of content, i.e. listings of properties for sale. Diversify your channel by posting how-to videos, neighborhood overviews, and even interviews. When designing your YouTube channel, go for a look that aligns with your brand. It is also imperative to include your company details and contact information on your channel and your videos.


The Value of Social Media Management for Real Estate Businesses

Social media can obviously bring a lot to the table. In fact, when looking for a property to purchase, 99 percent of millennials, along with 90 percent of baby boomers, start their search online. Thus, it is important for a real estate company to maintain an online presence. This will help you keep up with your competitors, engage with potential customers, and generate leads. Before long, you, too, can land your first client through social media.

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